Marketing Magazine: The human element of data-led advertising

The human element of data-led advertising

Originally published:¬†Marketing Magazine, 09 October 2020 Tasneem Ali considers how marketers can bring the human element back to their advertising strategy through market research and listening to their customers. Data-driven advertising, at its core, is about finding the right sources of information and insights to determine who exactly your audience is. What do they care […]