AdNews: AI-driven optimisation is driving a new era of digital advertising

Originally published: AdNews, 2 February 2021 Tasneem Ali is general manager of Pureprofile’s media business Pure.amplify.  The AI marketing revolution has arrived. Artificial Intelligence is transforming old methods and delivering exciting new efficiencies and capabilities. While the technology has been in the marketing arena for some time, it is now front and centre thanks to the new optimisation […]