Mumbrella: Google’s cookie delay represents a second chance for digital advertising

Google’s cookie delay represents a second chance for digital advertising

Originally published: Mumbrella, 07 July 2021 Tasneem Ali, General Manager at Pure.amplify, explores the opportunity that exists in the third-party cookie’s stay of execution. The digital marketing community breathed a collective sigh of relief last week when Google announced that its plans to remove third-party cookies would be delayed from next year until late 2023. While […]