Retail Biz: Online shopping uptick met with increasing brand expectations

Originally published: Retail Biz, 22 September 2021 Marketers will need to shift gears into 2022 to ensure they provide satisfying omnichannel shopping experiences amid escalating consumer expectations, according to new research released by IAB Australia and Pureprofile. The Australian Ecommerce Report 2021 found that while convenience was named as the biggest driver of online shopping by 76% of […]