Mumbrella: Ad repetition can alienate consumers, how can we fix it?

Ad repetition can alienate consumers, how can we fix it?

Originally published: Mumbrella, 5 July 2022 Authored by: Ernest Lo, Programmatic Operations Lead – Pure.amplify Ad repetition is traditionally a tactic that helps keep a brand top of mind and leaves a lasting impression on a consumer. It can help consumers remember messaging and enhance recall at the point of purchase. In moderation, ad repetition has […]