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AdNews: Pureprofile’s media arm expands into the UK

Originally published: AdNews, 31 May 2021

Pureprofile’s media business, Pure.amplify, launched into the Australian market in September last year, is expanding into the UK.

Pure.amplify creates proprietary market research and customer journey mapping; developing overarching and holistic strategies to implement programmatic advertising, media buying and generate audience insights.

Tasneem Ali, general manager of Pure.amplify, says the UK move is a crucial next step for the business. 

Read the full article.

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