Originally published: AdNews, 31 May 2021
Pureprofile’s media business, Pure.amplify, launched into the Australian market in September last year, is expanding into the UK.
Pure.amplify creates proprietary market research and customer journey mapping; developing overarching and holistic strategies to implement programmatic advertising, media buying and generate audience insights.
Tasneem Ali, general manager of Pure.amplify, says the UK move is a crucial next step for the business.
