Originally published: Stockhouse, 01 July 2021
65% of advertising executives believe market will be worth $50 billion to $55 billion by 2026
Alfi Inc, an AI enterprise SaaS platform company powering computer vision with machine learning models to allow content publishers and brand owners to deliver interactive, intelligent information without violating user privacy, today announced the results from a global research report commissioned by the Company to assess the trends and growth of the Digital Out of Home (“DOOH”) advertising market.
The global advertising market is facing significant changes as brands and advertising executives turn to digital-out-of-home (DOOH) advertising to reach consumers who are beginning to shop outdoors and embrace life, post-pandemic. In fact, due to the increase in consumer foot traffic, a global report from Alfi found 95% of advertising executives expect the DOOH advertising sector to grow over the next two years, with 51% of respondents anticipating dramatic expansion.
Commissioned by Alfi, Pureprofile, a global market research company, conducted 100 interviews amongst senior advertising professionals working in the digital advertising industry. Fieldwork was conducted in June 2021. The 100 interviews were split across five markets as follows: U.S., U.K, France, Germany, and Asia.