Cook Islands Tourism wanted to increase brand awareness of the Cook Islands in Australia and New Zealand and to change the perception that the Cook Islands is an adventurous destination as opposed to a resort based holiday.
Pureprofile applied a display prospecting strategy to generate impressions and unique reach. Upon identifying that private marketplace deals generated one of the most cost-effective CPA’s with scale, we pushed a higher percentage of impressions to the best performing site.
Pureprofile used Audience Insights to better understand the interests and behaviour of the people with a ‘good credit rating’, by tagging the audience that passed the credit check stage on Harmoney’s website.
Originally published: B&T, 3 August 2020 Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and […]
Originally published: AdNews, 13 July 2020 Shares in ASX-listed martech Pureprofile surged after the appointment of Martin Filz as CEO. He joins from Eureka AI, a business intelligence platform which generates actionable insights from mobile data, where he was managing director and chief revenue officer. He replaces Nic Jones who resigned in August last year. Chairman Andrew Edwards took on executive functions […]
Originally published: Pureprofile, 13 March 2020An interview with our Global Head of Digital Media By now you’ve probably heard about Google’s announcement to gradually phase out third-party cookie support in Chrome. This is the inevitable next step, after Google promised to cut down on third party tracking, announced as part of its Privacy Sandbox in August […]
Originally published: AdNews, 12 February 2020 Most of us are familiar with the old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In the current digital age, marketers have access to a myriad of ways to measure campaign effectiveness, but sadly, this phrase continues to ring […]