How first-party data will shape the future of marketing

How first-party data will shape the future of advertising

In the past 6 months there’s been an influx of news coverage around what’s been deemed the “cookie apocalypse” and how this will impact ad targeting in the future. Our recent piece in Marketing Magazine outlines how first-party data is the key to both better targeting for advertisers, as well as better privacy and protection […]

Mumbrella: The rise of BVOD is the content trend that cannot be ignored

The rise of BVOD

Originally published: Mumbrella, 17 December 2020 The shift is here to stay, argues Pure.amplify’s general manager of media business Tasneem Ali. Broadcaster Video on Demand (BVOD) is enjoying spectacular growth, with Australians spending three times as many weekly minutes on BVOD compared to three years ago. BVOD is available across a range of different screens and […]

Histopath

Cook Islands Tourism wanted to increase brand awareness of the Cook Islands in Australia and New Zealand and to change the perception that the Cook Islands is an adventurous destination as opposed to a resort based holiday.

Media release: Pure.amplify launches new product to help the Not-for-profit sector

SYDNEY, 11 November 2020: Pure.amplify, the digital media arm of Pureprofile (ASX: PPL), today announced the launch of Reach for NFPs, a bespoke digital media and insights offering to help the Not-for-profit sector to increase education, awareness and donations. Reach for NFPs enables organisations to use first-party data to pinpoint the right audience online, and […]

Christmas report 2020

How COVID stole Christmas

This report explores the social media consumption patterns and trends of Australians throughout 2020, in light of the Coronavirus pandemic.

Marketing Magazine: The human element of data-led advertising

The human element of data-led advertising

Originally published: Marketing Magazine, 09 October 2020 Tasneem Ali considers how marketers can bring the human element back to their advertising strategy through market research and listening to their customers. Data-driven advertising, at its core, is about finding the right sources of information and insights to determine who exactly your audience is. What do they care […]

Social media census 2020

This report explores the social media consumption patterns and trends of Australians throughout 2020, in light of the Coronavirus pandemic.

Media release: Pureprofile launch Pure.amplify media business, headed by Tasneem Ali

SYDNEY, 15 September 2020: Pureprofile Limited (ASX: PPL) today announced the re-launch of its media business as Pure.amplify, to be headed by industry veteran Tasneem Ali. Based on the strong foundations of Pureprofile media, Pure.amplify takes a unique-in-market approach to ensuring clients achieve their marketing goals; undertaking proprietary market research and customer journey mapping, and […]

Media consumption in Australia

Media consumption in Australia 2019

The aim of this study is to understand the behaviours, habits and motivations around the way Australians consume media.