B&T: Digital Out Of Home – The best way to reach young tech-savvy people

digital out of home (DOOH) advertising as the best way to reach young, tech-savvy consumers on the go.

Originally published: B&T, 12 January 2022 A study has revealed the majority of global senior advertising executives recognise digital out of home (DOOH) advertising as the best way to reach young, tech-savvy consumers on the go. Alfi (NASDAQ: ALF), an AI enterprise SaaS advertising platform, reveals that 61 per cent of senior advertising executives strongly believe […]

iCare

icare create 100% recycled, Australian made toilet paper. Sorting and utilising a multitude of paper products, using a sophisticated process developed over 30 years, they separate, extract and reform it. The result is a dense yet soft toilet paper that consumers love.

Business IT: Lockdown’s days are numbered, but the online shopping revolution is permanent

Lockdown’s days are numbered, but the online shopping revolution is permanent

Originally published: Business IT, 29 October 2021 It goes without saying that COVID-19 has completely altered the way we shop. Online retail, already a huge industry pre-pandemic, has accelerated to record levels as lockdowns and social distancing requirements have forced consumers to reconsider their buying behaviours. This isn’t a short-term blip. Changes that were initially thought […]

Christmas report 2021 AU

After a year of extended lockdowns, Australians are looking to the 2021 festive season with a renewed sense of hope. Families are focussed on coming together as much as state and international travel restrictions allow – to celebrate a Christmas reminiscent of pre-pandemic times.

Mumbrella: Post-it launches ‘A little space to think’ campaign via Dig

Post-it launches ‘A little space to think’ campaign

Originally published: Mumbrella, 25 October 2021 3M’s Post-it brand has launched a digital and social campaign called ‘A little space to think’, via Dig (formerly Channel T). The campaign sees Post-Its on news sites and social feeds, which seek to encourage users to pause and reflect. The campaign is on Facebook, Instagram and TikTok for a […]

CRWE World: Advertising budgets rise along with concerns around ethical standards in digital out of home sector, Alfi Study finds

Originally published: CRWE World, 12 October 2021 85% of advertising executives have shifted their focus towards ethical standards in DOOH advertising The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, however, nearly two out of three […]

Retail Biz: Online shopping uptick met with increasing brand expectations

Originally published: Retail Biz, 22 September 2021 Marketers will need to shift gears into 2022 to ensure they provide satisfying omnichannel shopping experiences amid escalating consumer expectations, according to new research released by IAB Australia and Pureprofile. The Australian Ecommerce Report 2021 found that while convenience was named as the biggest driver of online shopping by 76% of […]

IAB Australian ecommerce report 2021

IAB Australian ecommerce report 2021

The Australian retail industry has undergone a rapid digital transformation in response to the economic uncertainties created by the pandemic. This report provides detailed insights into Australia’s retail & ecommerce landscape.

Mumbrella: Google’s cookie delay represents a second chance for digital advertising

Google’s cookie delay represents a second chance for digital advertising

Originally published: Mumbrella, 07 July 2021 Tasneem Ali, General Manager at Pure.amplify, explores the opportunity that exists in the third-party cookie’s stay of execution. The digital marketing community breathed a collective sigh of relief last week when Google announced that its plans to remove third-party cookies would be delayed from next year until late 2023. While […]

Stockhouse: Alfi Global Research finds Digital Out of Home (DOOH) advertising market to surpass $50 billion by 2026

Alfi Global Research Finds Digital Out of Home (DOOH) Advertising Market to Surpass $50 Billion by 2026

Originally published: Stockhouse, 01 July 2021 65% of advertising executives believe market will be worth $50 billion to $55 billion by 2026 Alfi Inc, an AI enterprise SaaS platform company powering computer vision with machine learning models to allow content publishers and brand owners to deliver interactive, intelligent information without violating user privacy, today announced the […]