Go beyond Google: How to navigate alternative search engines for better SEM results

Go beyond Google: How to navigate alternative search engines for better SEM results

The past 12 months have been challenging for marketers: Consumer habits were turned upside down due to COVID, Google announced the removal of third-party cookies – as well as threatening to pull its search engine from the Australian market altogether. While the latter didn’t eventuate, it had many businesses concerned about how they would navigate […]

Measuring success: The case for advertising effectiveness research

Measuring success: The case for advertising effectiveness research

The success of modern marketing is underpinned by a marketer’s ability to measure the impact of each campaign. They must prove that every initiative secures a high return on investment, performs exceptionally well across every channel, and ultimately, improves the business’s bottom line. This is often done by measuring a range of digital performance metrics […]

5 proven tactics for writing social media copy that sells

5 proven tactics for writing social media copy that sells

While we’re in constant contact with our screens for the majority of our day, every single digital platform is vying for our attention. With our devices perpetually pinging, it’s an enormous feat for brands to stand out amongst the noise – particularly on social channels. With social selling becoming the norm, the ability to create […]

7 indisputable reasons to always outsource your ad operations

The case for always outsourcing your Ad Operations

Ad operations (otherwise known as online ad operations, ad ops, or digital ad operations) refers to the people, systems and processes designed to deliver digital advertisements. An ad ops team is responsible for running, managing and testing ad campaigns through a wide variety of digital platforms. Over the past few years, the ad industry has […]

How to implement tracking pixels with Google Tag Manager

Accurately measuring the effectiveness of digital advertising activity is fundamental to the success of any modern marketing strategy. With as many tools and methods to achieve this as there are websites, it’s little wonder that many businesses continue to struggle with finding the most efficient and accurate solution. Enter: Google Tag Manager (GTM). GTM is […]

Using the power of audience profiling in your media strategy

Using the power of audience profiling in your media strategy

The process of media buying is more streamlined and technologically advanced than ever before. In spite of this, many large-scale advertising campaigns are still failing at matching their creative with audience needs and expectations. While many marketing teams have a strong understanding of their target audiences, being able to create a direct link between an […]

5 tricks of the trade for high performing SEM copywriting

SEM Copywriting

It’s common practice for agency and in-house marketers to view SEM copywriting as a quick and easy task, to be handed to an intern with little guidance or consideration. In order to create copy that grabs user attention and entices clicks – it takes a strategic framework, expertise and a degree of finesse. Wherever you […]