AiThority: Alfi study predicts programmatic advertising spending to increase

Originally published: AiThority, 26 July 2021 Global senior advertising executives cite automation, real-time measurement and sophisticated targeting as key benefits  The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to new research from Alfi, an AI […]

AdNews: Pureprofile’s media arm expands into the UK

Pureprofile's media arm expands into the UK

Originally published: AdNews, 31 May 2021 Pureprofile’s media business, Pure.amplify, launched into the Australian market in September last year, is expanding into the UK. Pure.amplify creates proprietary market research and customer journey mapping; developing overarching and holistic strategies to implement programmatic advertising, media buying and generate audience insights. Tasneem Ali, general manager of Pure.amplify, says the […]

AdNews: AI-driven optimisation is driving a new era of digital advertising

Originally published: AdNews, 2 February 2021 Tasneem Ali is general manager of Pureprofile’s media business Pure.amplify.  The AI marketing revolution has arrived. Artificial Intelligence is transforming old methods and delivering exciting new efficiencies and capabilities. While the technology has been in the marketing arena for some time, it is now front and centre thanks to the new optimisation […]

Marketing Magazine: The rise of first-party data

Originally published: Marketing Magazine, 18 November 2020 The era of third-party data is coming to an end as modern people demand greater privacy and data protection. Tasneem Ali writes about first-party data and how it can enable advertisers and publishers to still grow and evolve in a consensual way with consumers.  ‘First-party data’ is the trending […]

CMO: CMO’s top 8 martech stories for the week – 12 November 2020

Originally published: CMO, 12 November 2020 Pure.amplify launches Reach for NFPs Pure.amplify, the digital media arm of Pureprofile, has announced the launch of Reach for NFPs, a bespoke digital media and insights offering to help the not-for-profit sector to increase education, awareness and donations. Reach for NFPs enables organisations to use first-party data to pinpoint the […]

CMO: How the coronavirus crisis brought a new meaning to social media for brands

Originally published: CMO, 05 November 2020 People have embraced social media during the pandemic but the message for marketers is that consumers are looking to brands for positive messages The average time spent on social media has grown by 30 per cent during the COVID-19 crisis, according to an L&A Social census. This increase in social media […]

What does a COVID Christmas look like?

With ongoing travel restrictions and both health & economic concerns front and centre, we’re about to experience a Christmas unlike any before. In order to uncover the impact of COVID-19 on the upcoming festive season, we surveyed our panel members and compared those results to our 2019 data. The in-depth insights from this research can be found in […]

Connecting Australians: How COVID-19 transformed the way we use social media

Social media census 2020

The pandemic has brought with it countless changes to how we live. From the way we work, through to how we school our children and purchase everyday items – all areas of our lives have been affected. One of the greatest changes we’ve experienced is how we interact with one another and the impact global […]

Research News: Pureprofile launch Pure.amplify media business, headed by Tasneem Ali

Originally published: Research News, 16 September 2020 MEDIA RELEASE: 15 September 2020: Pureprofile Limited (ASX: PPL) today announced the re-launch of its media business as Pure.amplify, to be headed by industry veteran Tasneem Ali. Based on the strong foundations of Pureprofile media, Pure.amplify takes a unique-in-market approach to ensuring clients achieve their marketing goals; undertaking proprietary market […]