B&T: Digital marketing lessons to take into 2022

Originally published: B&T, 10 December 2021 Tasneem Ali is the general manager of digital advertising agency, Pure.amplify, as well as a client solutions expert and all-round adtech aficionado. In this guest post, Ali outlines all the lessons digital marketers should take on board for the coming year… A couple of years ago very few people […]

GuruFocus: Digital out-of-home and online advertising to reap the most benefit with the decline of third-party cookies, Alfi audience research finds

Originally published: GuruFocus, 18 November 2021 85% of senior advertising executives expect budgets for digital out-of-home advertising to increase following web browser bans of third-party cookies  The majority of the global browser market has now phased out third-party cookies in response to protecting users’ privacy and personalizing a connection with the modern consumer. With Google Chrome, […]

AiThority: Alfi study predicts programmatic advertising spending to increase

Originally published: AiThority, 26 July 2021 Global senior advertising executives cite automation, real-time measurement and sophisticated targeting as key benefits  The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to new research from Alfi, an AI […]

AdNews: Pureprofile’s media arm expands into the UK

Pureprofile's media arm expands into the UK

Originally published: AdNews, 31 May 2021 Pureprofile’s media business, Pure.amplify, launched into the Australian market in September last year, is expanding into the UK. Pure.amplify creates proprietary market research and customer journey mapping; developing overarching and holistic strategies to implement programmatic advertising, media buying and generate audience insights. Tasneem Ali, general manager of Pure.amplify, says the […]

AdNews: AI-driven optimisation is driving a new era of digital advertising

Originally published: AdNews, 2 February 2021 Tasneem Ali is general manager of Pureprofile’s media business Pure.amplify.  The AI marketing revolution has arrived. Artificial Intelligence is transforming old methods and delivering exciting new efficiencies and capabilities. While the technology has been in the marketing arena for some time, it is now front and centre thanks to the new optimisation […]

Marketing Magazine: The rise of first-party data

Originally published: Marketing Magazine, 18 November 2020 The era of third-party data is coming to an end as modern people demand greater privacy and data protection. Tasneem Ali writes about first-party data and how it can enable advertisers and publishers to still grow and evolve in a consensual way with consumers.  ‘First-party data’ is the trending […]

CMO: CMO’s top 8 martech stories for the week – 12 November 2020

Originally published: CMO, 12 November 2020 Pure.amplify launches Reach for NFPs Pure.amplify, the digital media arm of Pureprofile, has announced the launch of Reach for NFPs, a bespoke digital media and insights offering to help the not-for-profit sector to increase education, awareness and donations. Reach for NFPs enables organisations to use first-party data to pinpoint the […]

CMO: How the coronavirus crisis brought a new meaning to social media for brands

Originally published: CMO, 05 November 2020 People have embraced social media during the pandemic but the message for marketers is that consumers are looking to brands for positive messages The average time spent on social media has grown by 30 per cent during the COVID-19 crisis, according to an L&A Social census. This increase in social media […]

What does a COVID Christmas look like?

With ongoing travel restrictions and both health & economic concerns front and centre, we’re about to experience a Christmas unlike any before. In order to uncover the impact of COVID-19 on the upcoming festive season, we surveyed our panel members and compared those results to our 2019 data. The in-depth insights from this research can be found in […]