Originally published: B&T, 12 January 2022
A study has revealed the majority of global senior advertising executives recognise digital out of home (DOOH) advertising as the best way to reach young, tech-savvy consumers on the go.
Alfi (NASDAQ: ALF), an AI enterprise SaaS advertising platform, reveals that 61 per cent of senior advertising executives strongly believe DOOH advertising is the most effective way to reach young people on the go.
Furthermore, the company found 86 per cent of advertising executives believe people on the move are in an active mindset.
For findings, Alfi commissioned global research company Pureprofile to conduct 100 interviewers with global senior advertising professionals.