Originally published: Business IT, 29 October 2021
It goes without saying that COVID-19 has completely altered the way we shop.
Online retail, already a huge industry pre-pandemic, has accelerated to record levels as lockdowns and social distancing requirements have forced consumers to reconsider their buying behaviours.
This isn’t a short-term blip. Changes that were initially thought to be a mere anomaly of a short-lived pandemic have proven permanent, and most consumers are not planning on going back to their old ways.
To better understand these changes and the impact they’re having on retailers and marketers, the Interactive Advertising Bureau (IAB) and Pureprofile Australian Ecommerce Report 2021 surveyed 1,000 Australians who have shopped online at least once in the past 12 months.