Pure.amplify | Unique campaign measurement solutions

Take a data-driven approach to your media strategy. Click here to find out how.

Campaign
measurement solutions

Case study

Clear results.
Actionable insights.

We move beyond traditional conversion modelling and truly discover the exact elements and strategies that achieve your marketing goals. Leave one-dimensional reports behind and start realising the power of a marketing strategy that delivers.

Attribution reporting for performance campaigns

Understand the entire customer journey from the moment a consumer engages with your brand online. Get a complete picture of how your audience is interacting with you across every touch-point - and really identify which channels have the greatest impact on conversions.

Campaign analytics that make sense

Our tools and unique-in-market research methodology gives you a holistic picture of your marketing performance.

Core outcomes that make a difference

Uncover the relationship between digital channels and their contribution to purchase outcomes

Make better decisions around your channel selection and media spend allocation

Understand how your customers move through the marketing funnel from awareness through to sales

Save time, money and resources on the advertising elements that aren’t performing

Replicate key learnings from your highest performing campaign

Advertising effectiveness for brand campaigns

Want to know real consumer sentiment towards any marketing campaign, in real-time? This proven method to reduce media wastage delivers messaging that resonates with your audience and maximises ROI.

Why ad effectiveness research is critical

Are you targeting the right audience, with the right message, in the right environment? Being able to answer these questions is the difference between a strategy that is geared for success and one that falls short.

Make the right brand impact

Take your business to the next level by measuring the following key metrics:

Read our latest news & key updates

Programmatic advertising: How smart tech delivers better campaigns

Block Earner calls on Aussies to embrace the “future of finance” with new OOH campaign across Sydney

The changing landscape of streaming services

Mumbrella: 9 out of 10 Aussies expect discount for ads on streaming – Pure.amplify

Digital Journal: Accelerated adoption of digital tech to fuel increased spend on digital out of home campaigns in entertainment and media, government, retail, finance and telecom sectors, Alfi research reveals

Senior advertising executives to dramatically increase use of QR codes in advertising campaigns, Alfi study finds

Digital Journal: 96% of senior advertising executives say digital out of home advertising data is fuelling creativity and enabling brands to engage with more defined audiences, Alfi study finds

Grocery gridlock: Supermarket supply chains under strain

B&T: Digital Out Of Home – The best way to reach young tech-savvy people

B&T: Digital marketing lessons to take into 2022

GuruFocus: Digital out-of-home and online advertising to reap the most benefit with the decline of third-party cookies, Alfi audience research finds

Business IT: Lockdown’s days are numbered, but the online shopping revolution is permanent

Mumbrella: Post-it launches ‘A little space to think’ campaign via Dig

CRWE World: Advertising budgets rise along with concerns around ethical standards in digital out of home sector, Alfi Study finds

Retail Biz: Online shopping uptick met with increasing brand expectations

5 keyword research tips for better SEO

AiThority: Alfi study predicts programmatic advertising spending to increase

Mumbrella: Google’s cookie delay represents a second chance for digital advertising

Stockhouse: Alfi Global Research finds Digital Out of Home (DOOH) advertising market to surpass $50 billion by 2026

AdNews: Pureprofile’s media arm expands into the UK

B&T: Pure.amplify to launch in the UK

Connecting the dots through campaign attribution reporting

Mumbrella: The ‘cookiepocalypse’ is the next frontier for marketers – and that’s a good thing

Go beyond Google: How to navigate alternative search engines for better SEM results

AdNews: AI-driven optimisation is driving a new era of digital advertising

How first-party data will shape the future of marketing

Mumbrella: The rise of BVOD is the content trend that cannot be ignored

Measuring success: The case for advertising effectiveness research

5 proven tactics for writing social media copy that sells

7 indisputable reasons to always outsource your ad operations

Marketing Magazine: The rise of first-party data

How to implement tracking pixels with Google Tag Manager

CMO: CMO’s top 8 martech stories for the week – 12 November 2020

Media release: Pure.amplify launches new product to help the Not-for-profit sector

CMO: How the coronavirus crisis brought a new meaning to social media for brands

Using the power of audience profiling in your media strategy

What does a COVID Christmas look like?

Marketing Magazine: The human element of data-led advertising

Connecting Australians: How COVID-19 transformed the way we use social media

5 tricks of the trade for high performing SEM copywriting

Research News: Pureprofile launch Pure.amplify media business, headed by Tasneem Ali

AdNews: Pureprofile re-launches its media business

Mumbrella: Pureprofile re-launches media business Pure.amplify

Media release: Pureprofile launch Pure.amplify media business, headed by Tasneem Ali

B&T: Research reveals Aussie small businesses upping digital marketing spend

AdNews: Pureprofile shares rocket on the appointment of new CEO

The scoop on Google’s third-party cookie plans

AdNews: Why brand research should be shaping your media strategy in 2020