Case study
We move beyond traditional conversion modelling and truly discover the exact elements and strategies that achieve your marketing goals. Leave one-dimensional reports behind and start realising the power of a marketing strategy that delivers.
Understand the entire customer journey from the moment a consumer engages with your brand online. Get a complete picture of how your audience is interacting with you across every touch-point - and really identify which channels have the greatest impact on conversions.
Our tools and unique-in-market research methodology gives you a holistic picture of your marketing performance.
Uncover the relationship between digital channels and their contribution to purchase outcomes
Make better decisions around your channel selection and media spend allocation
Understand how your customers move through the marketing funnel from awareness through to sales
Save time, money and resources on the advertising elements that aren’t performing
Replicate key learnings from your highest performing campaign
Are you targeting the right audience, with the right message, in the right environment? Being able to answer these questions is the difference between a strategy that is geared for success and one that falls short.
Take your business to the next level by measuring the following key metrics:
Cookie | Duration | Description |
---|---|---|
SRM_B | 1 year 24 months | Used by Microsoft Advertising as a unique ID for visitors. |
Cookie | Duration | Description |
---|---|---|
_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_gtag_UA_68933149_4 | 1 minute | Set by Google to distinguish users. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
_hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. |
_hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit. |
_hjIncludedInSessionSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit. |
Cookie | Duration | Description |
---|---|---|
_clck | 1 year | No description. |
_clsk | 1 day | No description. |
_hjSession_1998415 | 30 minutes | No description. |
_hjSessionUser_1998415 | 1 year | No description. |