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Car Insurance

The insurance industry is a largely saturated space with high competition. The main goals of the project were to:

  1. Generate quotes and completed applications
  2. $20 CPA target for quote requests
  3. $250 CPA target for completed applications

Solution

Digital strategy

The digital advertising strategy included a combination of contextual, demographic and competitor keyword targeting to identify the audiences that were most relevant.

Retargeting

Recency retargeting was used to re-engage users who had demonstrated the highest rates of purchase intent.

Campaign optimisation

Campaign elements were optimised by site, creative, ad unit, time-of-day and day-of-week to maximise ROI and achieve low CPA.

The outcome

  • Achieved a CPA of $10 for quotes and $198 for completed applications
car-insurance-case-study

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