Established in 1998, Histopath are leading diagnostic and pathology specialists. In response to the pandemic, they developed a COVID-19 testing service where people could self-test without having to leave the comfort of their own home. Their mission was simple: to stop the spread and help Australians get back to normal as quickly as possible.
For this pioneering initiative to make the biggest impact on public health, we needed to spread awareness about Histopath’s services as quickly and broadly as possible. The primary goal of the campaign was to provide Sydney residents quick access to safe, convenient home testing kits.
We quickly developed and executed a wide-reaching media strategy. Adults across the Greater Sydney region were targeted with a high frequency campaign across: