Histopath

Established in 1998, Histopath are leading diagnostic and pathology specialists. In response to the pandemic, they developed a COVID-19 testing service where people could self-test without having to leave the comfort of their own home. Their mission was simple: to stop the spread and help Australians get back to normal as quickly as possible.

Flatten the curve with home testing kits

For this pioneering initiative to make the biggest impact on public health, we needed to spread awareness about Histopath’s services as quickly and broadly as possible. The primary goal of the campaign was to provide Sydney residents quick access to safe, convenient home testing kits.

Generate awareness and increase orders, fast

We quickly developed and executed a wide-reaching media strategy. Adults across the Greater Sydney region were targeted with a high frequency campaign across:

Search

Ads served to consumers who were actively researching related keywords (in this case, symptoms) via Google

Display

By utilising ad serving technology, the
media strategy could be optimised on an ongoing basis

Social

Paid social campaigns were delivered in tandem with organic content to maximise engagement

Key outcomes

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