iCare create 100% recycled, Australian made toilet paper. iCare use a sophisticated process developed over 30 years to separate, extract and reform the toilet paper utilising a multitude of paper products. The result? A dense yet soft toilet paper that consumers love.
With growing consumer demand for local, ethically produced products, iCare’s core challenge was to stand out in a highly competitive category.
To do this, Pure.amplify creates a digital strategy that targeted the perfect iCare customer – people who have a real interest in the environment and sustainability.
In order to cement iCare’s position as the best choice for soft, sustainable toilet paper, we implemented a three-phased approach: