icare create 100% recycled, Australian made toilet paper. Sorting and utilising a multitude of paper products, using a sophisticated process developed over 30 years, they separate, extract and reform it. The result is a dense yet soft toilet paper that consumers love.


Established in 1998, Histopath are leading diagnostic and pathology specialists. In response to the pandemic, they developed a COVID-19 testing service where people could self-test without having to leave the comfort of their own home.


Barnardos Australia is a leading child safety and family care organisation that has been operating since 1921. In the early months of 2020, they started a COVID-19 relief fund for families in need who have been affected by the pandemic – because all children deserve a safe and stable home.

Cook Islands Tourism

travel cook islands case study

Cook Islands Tourism wanted to increase brand awareness of the Cook Islands in Australia and New Zealand and to change the perception that the Cook Islands is an adventurous destination as opposed to a resort based holiday.

Car Insurance


Pureprofile applied a display prospecting strategy to generate impressions and unique reach. Upon identifying that private marketplace deals generated one of the most cost-effective CPA’s with scale, we pushed a higher percentage of impressions to the best performing site.



Pureprofile used Audience Insights to better understand the interests and behaviour of the people with a ‘good credit rating’, by tagging the audience that passed the credit check stage on Harmoney’s website.