AdNews: AI-driven optimisation is driving a new era of digital advertising

Originally published: AdNews, 2 February 2021 Tasneem Ali is general manager of Pureprofile’s media business Pure.amplify.  The AI marketing revolution has arrived. Artificial Intelligence is transforming old methods and delivering exciting new efficiencies and capabilities. While the technology has been in the marketing arena for some time, it is now front and centre thanks to the new optimisation […]

How first-party data will shape the future of marketing

How first-party data will shape the future of advertising

In the past 6 months there’s been an influx of news coverage around what’s been deemed the “cookie apocalypse” and how this will impact ad targeting in the future. Our recent piece in Marketing Magazine outlines how first-party data is the key to both better targeting for advertisers, as well as better privacy and protection […]

Mumbrella: The rise of BVOD is the content trend that cannot be ignored

The rise of BVOD

Originally published: Mumbrella, 17 December 2020 The shift is here to stay, argues Pure.amplify’s general manager of media business Tasneem Ali. Broadcaster Video on Demand (BVOD) is enjoying spectacular growth, with Australians spending three times as many weekly minutes on BVOD compared to three years ago. BVOD is available across a range of different screens and […]

Measuring success: The case for advertising effectiveness research

Measuring success: The case for advertising effectiveness research

The success of modern marketing is underpinned by a marketer’s ability to measure the impact of each campaign. They must prove that every initiative secures a high return on investment, performs exceptionally well across every channel, and ultimately, improves the business’s bottom line. This is often done by measuring a range of digital performance metrics […]

5 proven tactics for writing social media copy that sells

5 proven tactics for writing social media copy that sells

While we’re in constant contact with our screens for the majority of our day, every single digital platform is vying for our attention. With our devices perpetually pinging, it’s an enormous feat for brands to stand out amongst the noise – particularly on social channels. With social selling becoming the norm, the ability to create […]

7 indisputable reasons to always outsource your ad operations

The case for always outsourcing your Ad Operations

Ad operations (otherwise known as online ad operations, ad ops, or digital ad operations) refers to the people, systems and processes designed to deliver digital advertisements. An ad ops team is responsible for running, managing and testing ad campaigns through a wide variety of digital platforms. Over the past few years, the ad industry has […]

Marketing Magazine: The rise of first-party data

Originally published: Marketing Magazine, 18 November 2020 The era of third-party data is coming to an end as modern people demand greater privacy and data protection. Tasneem Ali writes about first-party data and how it can enable advertisers and publishers to still grow and evolve in a consensual way with consumers.  ‘First-party data’ is the trending […]

How to implement tracking pixels with Google Tag Manager

Accurately measuring the effectiveness of digital advertising activity is fundamental to the success of any modern marketing strategy. With as many tools and methods to achieve this as there are websites, it’s little wonder that many businesses continue to struggle with finding the most efficient and accurate solution. Enter: Google Tag Manager (GTM). GTM is […]

CMO: CMO’s top 8 martech stories for the week – 12 November 2020

Originally published: CMO, 12 November 2020 Pure.amplify launches Reach for NFPs Pure.amplify, the digital media arm of Pureprofile, has announced the launch of Reach for NFPs, a bespoke digital media and insights offering to help the not-for-profit sector to increase education, awareness and donations. Reach for NFPs enables organisations to use first-party data to pinpoint the […]

Media release: Pure.amplify launches new product to help the Not-for-profit sector

SYDNEY, 11 November 2020: Pure.amplify, the digital media arm of Pureprofile (ASX: PPL), today announced the launch of Reach for NFPs, a bespoke digital media and insights offering to help the Not-for-profit sector to increase education, awareness and donations. Reach for NFPs enables organisations to use first-party data to pinpoint the right audience online, and […]