B&T: Digital Out Of Home – The best way to reach young tech-savvy people

digital out of home (DOOH) advertising as the best way to reach young, tech-savvy consumers on the go.

Originally published: B&T, 12 January 2022 A study has revealed the majority of global senior advertising executives recognise digital out of home (DOOH) advertising as the best way to reach young, tech-savvy consumers on the go. Alfi (NASDAQ: ALF), an AI enterprise SaaS advertising platform, reveals that 61 per cent of senior advertising executives strongly believe […]

B&T: Digital marketing lessons to take into 2022

Originally published: B&T, 10 December 2021 Tasneem Ali is the general manager of digital advertising agency, Pure.amplify, as well as a client solutions expert and all-round adtech aficionado. In this guest post, Ali outlines all the lessons digital marketers should take on board for the coming year… A couple of years ago very few people […]

GuruFocus: Digital out-of-home and online advertising to reap the most benefit with the decline of third-party cookies, Alfi audience research finds

Originally published: GuruFocus, 18 November 2021 85% of senior advertising executives expect budgets for digital out-of-home advertising to increase following web browser bans of third-party cookies  The majority of the global browser market has now phased out third-party cookies in response to protecting users’ privacy and personalizing a connection with the modern consumer. With Google Chrome, […]

Business IT: Lockdown’s days are numbered, but the online shopping revolution is permanent

Lockdown’s days are numbered, but the online shopping revolution is permanent

Originally published: Business IT, 29 October 2021 It goes without saying that COVID-19 has completely altered the way we shop. Online retail, already a huge industry pre-pandemic, has accelerated to record levels as lockdowns and social distancing requirements have forced consumers to reconsider their buying behaviours. This isn’t a short-term blip. Changes that were initially thought […]

Mumbrella: Post-it launches ‘A little space to think’ campaign via Dig

Post-it launches ‘A little space to think’ campaign

Originally published: Mumbrella, 25 October 2021 3M’s Post-it brand has launched a digital and social campaign called ‘A little space to think’, via Dig (formerly Channel T). The campaign sees Post-Its on news sites and social feeds, which seek to encourage users to pause and reflect. The campaign is on Facebook, Instagram and TikTok for a […]

CRWE World: Advertising budgets rise along with concerns around ethical standards in digital out of home sector, Alfi Study finds

Originally published: CRWE World, 12 October 2021 85% of advertising executives have shifted their focus towards ethical standards in DOOH advertising The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, however, nearly two out of three […]

Retail Biz: Online shopping uptick met with increasing brand expectations

Originally published: Retail Biz, 22 September 2021 Marketers will need to shift gears into 2022 to ensure they provide satisfying omnichannel shopping experiences amid escalating consumer expectations, according to new research released by IAB Australia and Pureprofile. The Australian Ecommerce Report 2021 found that while convenience was named as the biggest driver of online shopping by 76% of […]

5 keyword research tips for better SEO

5 keyword research tips for better SEO

Taking a strategic approach to your keyword research is fundamental to SEO success. Using the right keywords can be the difference between appearing at the top of Google, or getting pushed to the dreaded second page.  The best approach is to analyse the search terms that your customers use in their online search queries – […]

AiThority: Alfi study predicts programmatic advertising spending to increase

Originally published: AiThority, 26 July 2021 Global senior advertising executives cite automation, real-time measurement and sophisticated targeting as key benefits  The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to new research from Alfi, an AI […]

Mumbrella: Google’s cookie delay represents a second chance for digital advertising

Google’s cookie delay represents a second chance for digital advertising

Originally published: Mumbrella, 07 July 2021 Tasneem Ali, General Manager at Pure.amplify, explores the opportunity that exists in the third-party cookie’s stay of execution. The digital marketing community breathed a collective sigh of relief last week when Google announced that its plans to remove third-party cookies would be delayed from next year until late 2023. While […]