Programmatic advertising: How smart tech delivers better campaigns


The digital advertising landscape is in a constant state of change – with new trends & techniques emerging on a daily basis. As more technologies and social media platforms enter the market, it’s becoming increasingly difficult for advertisers to know which digital channels will deliver the biggest impact, at the lowest cost. Traditionally, advertisers purchase […]

Block Earner calls on Aussies to embrace the “future of finance” with new OOH campaign across Sydney

Train with The future of finance

Originally published: B&T, 18 May 2022 Blockchain-powered fintech Block Earner is taking blockchain and decentralised finance out of tech savvy circles, embracing mainstream advertising codes with an ambitious OOH campaign across Sydney, the first for the Australian start-up. The campaign is designed to increase awareness and brand recognition in an increasingly competitive space, and deliver the […]

The changing landscape of streaming services

Streaming services are projected to face drastic changes, with speculation that many will be rolling out ad-supported options for customers. Pure.amplify General Manager, Tasneem Ali states: “The research highlights the likely shift in audiences that will be seen once streaming platforms turn on advertising, and is something that all marketers should be aware of as linear and […]

Mumbrella: 9 out of 10 Aussies expect discount for ads on streaming – Pure.amplify

Ads on streaming services

Originally published: Mumbrella, 02 May 2022 New research by global data and insights company, Pureprofile Limited for it’s Pure.amplify advertising arm has revealed that 88% of Australian streaming service users would expect compensation for viewing advertising on platforms, as both Disney+ and Netflix push for future introduction of ads. On average, Australians subscribe to two different platforms […]

Digital Journal: Accelerated adoption of digital tech to fuel increased spend on digital out of home campaigns in entertainment and media, government, retail, finance and telecom sectors, Alfi research reveals

Originally published: Digital Journal, 16 March 2022 88% of Senior Advertising Executives Believe Accelerated Digitization Will Continue to Fuel Growth in the DOOH Market The advertising industry’s adoption of digital technologies has ushered in strategies experts believe will become table stakes for connecting with consumers and increasing revenue. In fact, new research from Alfi (NASDAQ:ALF), an AI enterprise […]

Digital Journal: 96% of senior advertising executives say digital out of home advertising data is fuelling creativity and enabling brands to engage with more defined audiences, Alfi study finds

Originally published: Digital Journal, 03 February 2022 AI Enterprise SaaS Advertising Platform Offers Brands Access to Proprietary Data-Driven Insights to Increase ROI and Expand Advertising Capabilities and Analytical Sophistication Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector […]

Grocery gridlock: Supermarket supply chains under strain

Empty Supermarkets

Empty supermarket shelves have become a common economic side effect of COVID-19 globally. While there is little shortage of produce, staff absences in supply chains and delayed deliveries have only increased due to the recent surge in Omicron cases. Meanwhile, stores scramble to restock where they can, often leaving disappointed shoppers having to find alternative […]

B&T: Digital Out Of Home – The best way to reach young tech-savvy people

digital out of home (DOOH) advertising as the best way to reach young, tech-savvy consumers on the go.

Originally published: B&T, 12 January 2022 A study has revealed the majority of global senior advertising executives recognise digital out of home (DOOH) advertising as the best way to reach young, tech-savvy consumers on the go. Alfi (NASDAQ: ALF), an AI enterprise SaaS advertising platform, reveals that 61 per cent of senior advertising executives strongly believe […]

B&T: Digital marketing lessons to take into 2022

Originally published: B&T, 10 December 2021 Tasneem Ali is the general manager of digital advertising agency, Pure.amplify, as well as a client solutions expert and all-round adtech aficionado. In this guest post, Ali outlines all the lessons digital marketers should take on board for the coming year… A couple of years ago very few people […]