AdNews: Pureprofile’s media arm expands into the UK

Originally published: AdNews, 31 May 2021 Pureprofile’s media business, Pure.amplify, launched into the Australian market in September last year, is expanding into the UK. Pure.amplify creates proprietary market research and customer journey mapping; developing overarching and holistic strategies to implement programmatic advertising, media buying and generate audience insights. Tasneem Ali, general manager of Pure.amplify, says the […]

B&T: Pure.amplify to launch in the UK

pureamplify to launch in the uk

Originally published: B&T, 28 May 2021 Pureprofile Limited has announced that its media business, Pure.amplify, will be expanding into the UK. Headed by industry veteran Tasneem Ali, the expansion will build on the highly successful launch of Pure.amplify into the Australian market in September last year. Taking a unique in-market approach to ensuring clients are […]

Connecting the dots through campaign attribution reporting

campaign-attribution-reporting

Most marketers understand the importance of diversifying their digital campaigns across a broad network of platforms. Taking an omnichannel approach reinforces brand recognition and expands reach to potential new customers across the entire media landscape. A key benefit to multichannel marketing is that you are able to drive your audience down the purchase funnel by […]

Go beyond Google: How to navigate alternative search engines for better SEM results

Go beyond Google: How to navigate alternative search engines for better SEM results

The past 12 months have been challenging for marketers: Consumer habits were turned upside down due to COVID, Google announced the removal of third-party cookies – as well as threatening to pull its search engine from the Australian market altogether. While the latter didn’t eventuate, it had many businesses concerned about how they would navigate […]

AdNews: AI-driven optimisation is driving a new era of digital advertising

Originally published: AdNews, 2 February 2021 Tasneem Ali is general manager of Pureprofile’s media business Pure.amplify.  The AI marketing revolution has arrived. Artificial Intelligence is transforming old methods and delivering exciting new efficiencies and capabilities. While the technology has been in the marketing arena for some time, it is now front and centre thanks to the new optimisation […]

How first-party data will shape the future of marketing

How first-party data will shape the future of advertising

In the past 6 months there’s been an influx of news coverage around what’s been deemed the “cookie apocalypse” and how this will impact ad targeting in the future. Our recent piece in Marketing Magazine outlines how first-party data is the key to both better targeting for advertisers, as well as better privacy and protection […]

Mumbrella: The rise of BVOD is the content trend that cannot be ignored

The rise of BVOD

Originally published: Mumbrella, 17 December 2020 The shift is here to stay, argues Pure.amplify’s general manager of media business Tasneem Ali. Broadcaster Video on Demand (BVOD) is enjoying spectacular growth, with Australians spending three times as many weekly minutes on BVOD compared to three years ago. BVOD is available across a range of different screens and […]

Measuring success: The case for advertising effectiveness research

Measuring success: The case for advertising effectiveness research

The success of modern marketing is underpinned by a marketer’s ability to measure the impact of each campaign. They must prove that every initiative secures a high return on investment, performs exceptionally well across every channel, and ultimately, improves the business’s bottom line. This is often done by measuring a range of digital performance metrics […]

5 proven tactics for writing social media copy that sells

5 proven tactics for writing social media copy that sells

While we’re in constant contact with our screens for the majority of our day, every single digital platform is vying for our attention. With our devices perpetually pinging, it’s an enormous feat for brands to stand out amongst the noise – particularly on social channels. With social selling becoming the norm, the ability to create […]