5 keyword research tips for better SEO

5 keyword research tips for better SEO

Taking a strategic approach to your keyword research is fundamental to SEO success. Using the right keywords can be the difference between appearing at the top of Google, or getting pushed to the dreaded second page.  The best approach is to analyse the search terms that your customers use in their online search queries – […]

AiThority: Alfi study predicts programmatic advertising spending to increase

Originally published: AiThority, 26 July 2021 Global senior advertising executives cite automation, real-time measurement and sophisticated targeting as key benefits  The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to new research from Alfi, an AI […]

Mumbrella: Google’s cookie delay represents a second chance for digital advertising

Google’s cookie delay represents a second chance for digital advertising

Originally published: Mumbrella, 07 July 2021 Tasneem Ali, General Manager at Pure.amplify, explores the opportunity that exists in the third-party cookie’s stay of execution. The digital marketing community breathed a collective sigh of relief last week when Google announced that its plans to remove third-party cookies would be delayed from next year until late 2023. While […]

Stockhouse: Alfi Global Research finds Digital Out of Home (DOOH) advertising market to surpass $50 billion by 2026

Alfi Global Research Finds Digital Out of Home (DOOH) Advertising Market to Surpass $50 Billion by 2026

Originally published: Stockhouse, 01 July 2021 65% of advertising executives believe market will be worth $50 billion to $55 billion by 2026 Alfi Inc, an AI enterprise SaaS platform company powering computer vision with machine learning models to allow content publishers and brand owners to deliver interactive, intelligent information without violating user privacy, today announced the […]

AdNews: Pureprofile’s media arm expands into the UK

Pureprofile's media arm expands into the UK

Originally published: AdNews, 31 May 2021 Pureprofile’s media business, Pure.amplify, launched into the Australian market in September last year, is expanding into the UK. Pure.amplify creates proprietary market research and customer journey mapping; developing overarching and holistic strategies to implement programmatic advertising, media buying and generate audience insights. Tasneem Ali, general manager of Pure.amplify, says the […]

B&T: Pure.amplify to launch in the UK

pureamplify to launch in the uk

Originally published: B&T, 28 May 2021 Pureprofile Limited has announced that its media business, Pure.amplify, will be expanding into the UK. Headed by industry veteran Tasneem Ali, the expansion will build on the highly successful launch of Pure.amplify into the Australian market in September last year. Taking a unique in-market approach to ensuring clients are […]

Connecting the dots through campaign attribution reporting

campaign-attribution-reporting

Most marketers understand the importance of diversifying their digital campaigns across a broad network of platforms. Taking an omnichannel approach reinforces brand recognition and expands reach to potential new customers across the entire media landscape. A key benefit to multichannel marketing is that you are able to drive your audience down the purchase funnel by […]

Go beyond Google: How to navigate alternative search engines for better SEM results

Go beyond Google: How to navigate alternative search engines for better SEM results

The past 12 months have been challenging for marketers: Consumer habits were turned upside down due to COVID, Google announced the removal of third-party cookies – as well as threatening to pull its search engine from the Australian market altogether. While the latter didn’t eventuate, it had many businesses concerned about how they would navigate […]

AdNews: AI-driven optimisation is driving a new era of digital advertising

Originally published: AdNews, 2 February 2021 Tasneem Ali is general manager of Pureprofile’s media business Pure.amplify.  The AI marketing revolution has arrived. Artificial Intelligence is transforming old methods and delivering exciting new efficiencies and capabilities. While the technology has been in the marketing arena for some time, it is now front and centre thanks to the new optimisation […]