7 indisputable reasons to always outsource your ad operations

The case for always outsourcing your Ad Operations

Ad operations (otherwise known as online ad operations, ad ops, or digital ad operations) refers to the people, systems and processes designed to deliver digital advertisements. An ad ops team is responsible for running, managing and testing ad campaigns through a wide variety of digital platforms. Over the past few years, the ad industry has […]

Marketing Magazine: The rise of first-party data

Originally published: Marketing Magazine, 18 November 2020 The era of third-party data is coming to an end as modern people demand greater privacy and data protection. Tasneem Ali writes about first-party data and how it can enable advertisers and publishers to still grow and evolve in a consensual way with consumers.  ‘First-party data’ is the trending […]

CMO: CMO’s top 8 martech stories for the week – 12 November 2020

Originally published: CMO, 12 November 2020 Pure.amplify launches Reach for NFPs Pure.amplify, the digital media arm of Pureprofile, has announced the launch of Reach for NFPs, a bespoke digital media and insights offering to help the not-for-profit sector to increase education, awareness and donations. Reach for NFPs enables organisations to use first-party data to pinpoint the […]

Media release: Pure.amplify launches new product to help the Not-for-profit sector

SYDNEY, 11 November 2020: Pure.amplify, the digital media arm of Pureprofile (ASX: PPL), today announced the launch of Reach for NFPs, a bespoke digital media and insights offering to help the Not-for-profit sector to increase education, awareness and donations. Reach for NFPs enables organisations to use first-party data to pinpoint the right audience online, and […]

CMO: How the coronavirus crisis brought a new meaning to social media for brands

Originally published: CMO, 05 November 2020 People have embraced social media during the pandemic but the message for marketers is that consumers are looking to brands for positive messages The average time spent on social media has grown by 30 per cent during the COVID-19 crisis, according to an L&A Social census. This increase in social media […]

Using the power of audience profiling in your media strategy

Using the power of audience profiling in your media strategy

The process of media buying is more streamlined and technologically advanced than ever before. In spite of this, many large-scale advertising campaigns are still failing at matching their creative with audience needs and expectations. While many marketing teams have a strong understanding of their target audiences, being able to create a direct link between an […]

What does a COVID Christmas look like?

With ongoing travel restrictions and both health & economic concerns front and centre, we’re about to experience a Christmas unlike any before. In order to uncover the impact of COVID-19 on the upcoming festive season, we surveyed our panel members and compared those results to our 2019 data. The in-depth insights from this research can be found in […]

Marketing Magazine: The human element of data-led advertising

The human element of data-led advertising

Originally published: Marketing Magazine, 09 October 2020 Tasneem Ali considers how marketers can bring the human element back to their advertising strategy through market research and listening to their customers. Data-driven advertising, at its core, is about finding the right sources of information and insights to determine who exactly your audience is. What do they care […]

Connecting Australians: How COVID-19 transformed the way we use social media

Social media census 2020

The pandemic has brought with it countless changes to how we live. From the way we work, through to how we school our children and purchase everyday items – all areas of our lives have been affected. One of the greatest changes we’ve experienced is how we interact with one another and the impact global […]

Research News: Pureprofile launch Pure.amplify media business, headed by Tasneem Ali

Originally published: Research News, 16 September 2020 MEDIA RELEASE: 15 September 2020: Pureprofile Limited (ASX: PPL) today announced the re-launch of its media business as Pure.amplify, to be headed by industry veteran Tasneem Ali. Based on the strong foundations of Pureprofile media, Pure.amplify takes a unique-in-market approach to ensuring clients achieve their marketing goals; undertaking proprietary market […]