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CMO: CMO’s top 8 martech stories for the week – 12 November 2020

Originally published: CMO, 12 November 2020

Pure.amplify launches Reach for NFPs

Pure.amplify, the digital media arm of Pureprofile, has announced the launch of Reach for NFPs, a bespoke digital media and insights offering to help the not-for-profit sector to increase education, awareness and donations.

Reach for NFPs enables organisations to use first-party data to pinpoint the right audience online and extends advertising reach exponentially through targeting messaging to like-minded consumers who are passionate about a similar cause.

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