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CRWE World: Advertising budgets rise along with concerns around ethical standards in digital out of home sector, Alfi Study finds

Originally published: CRWE World, 12 October 2021

85% of advertising executives have shifted their focus towards ethical standards in DOOH advertising

The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, however, nearly two out of three (65%) advertising executives predict value will rise to between $50 billion and $55 billion by 2026, while 30% think it will be bigger.

The study also found that 85% of advertising executives are worried about the level of ethical standards DOOH advertising companies are adhering to, with 47% stating they are “very concerned” about ethics around DOOH advertising in terms of the use of cookies, the storage of personal data, and facial images.

Alfi commissioned market research company, Pureprofile, to survey 100 senior advertising professionals from across the U.S., U.K., France, Germany, and Asia. Interviews were conducted online in June 2021

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