Originally published: CRWE World, 12 October 2021
85% of advertising executives have shifted their focus towards ethical standards in DOOH advertising
The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, however, nearly two out of three (65%) advertising executives predict value will rise to between $50 billion and $55 billion by 2026, while 30% think it will be bigger.
Alfi commissioned market research company, Pureprofile, to survey 100 senior advertising professionals from across the U.S., U.K., France, Germany, and Asia. Interviews were conducted online in June 2021