Case study
Leveraging real insights from real consumers lies at the very heart of our business. Our unique suite of consumer intelligence services means we deliver advertising success based on data science.
Our goal? To create rich audience connections now and for the future.
Tap into market trends, consumer sentiment and authentic consumer behaviours to power your media strategy.
Gain a deep understanding of how your audience engages with you. At every crucial stage of the customer journey, you can discover the insights you need to grow and build your brand.
Get critical intel on your competitors' marketing strategy - where they advertise, the media channels they prefer, their top-performing creative and more. It's the boost you need to stand out and get noticed.
For over 20 years, Pure.amplify’s parent company, Pureprofile, has pioneered the online research space. Instant access to a highly engaged, global research panel means your media strategy begins and ends with rich consumer insights.
Cookie | Duration | Description |
---|---|---|
SRM_B | 1 year 24 months | Used by Microsoft Advertising as a unique ID for visitors. |
Cookie | Duration | Description |
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_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
Cookie | Duration | Description |
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_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_gtag_UA_68933149_4 | 1 minute | Set by Google to distinguish users. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
_hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. |
_hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit. |
_hjIncludedInSessionSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit. |
Cookie | Duration | Description |
---|---|---|
_clck | 1 year | No description. |
_clsk | 1 day | No description. |
_hjSession_1998415 | 30 minutes | No description. |
_hjSessionUser_1998415 | 1 year | No description. |