Dedication to brand safety
It’s critical for marketers to have complete confidence that their ads are displayed in high-quality, brand-safe spaces. At Pure.amplify, brand safety is at the core of every single campaign – selecting premium and secure ad placements across the entire digital universe.
You’re in good hands
Our industry-leading technology and partnerships are in place to ensure that your brand is always protected:
Ad fraud detection
We incorporate best-in-class ad fraud detection solutions such as DoubleVerify and Integral Ad Science into every campaign
Extensive whitelists & blacklists
Our team continuously detect and remove any unsafe inventory from our growing list of partner websites
Human-led optimisation
Our team of expert media traders constantly monitor each campaign to ensure quality placement and optimal performance
Ad verification & viewability
We work directly with third-party verification & viewability providers such as DoubleVerify, MOAT and ComScore. We always surpass ad viewability of 55.2% - the industry benchmark as defined by the IAB
Premium publisher partnerships
We provide direct access to our network of premium publishers via private marketplace arrangements