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Digital Journal: 96% of senior advertising executives say digital out of home advertising data is fuelling creativity and enabling brands to engage with more defined audiences, Alfi study finds

Originally published: Digital Journal, 03 February 2022

AI Enterprise SaaS Advertising Platform Offers Brands Access to Proprietary Data-Driven Insights to Increase ROI and Expand Advertising Capabilities and Analytical Sophistication

Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers design smarter ads without tarnishing the consumer relationship. In fact, new research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 96% of senior advertising executives believe data from DOOH ads is fueling greater ad campaign creativity and enabling brands to engage with an even more defined audience.

Commissioned by Alfi, Pureprofile, a global research company, conducted 100 interviews amongst senior advertising professionals from across the U.S., U.K., Canada, China, France, Germany, and the UAE. Interviews were conducted online in September 2021.

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