Originally published: Digital Journal, 16 March 2022
88% of Senior Advertising Executives Believe Accelerated Digitization Will Continue to Fuel Growth in the DOOH Market
The advertising industry’s adoption of digital technologies has ushered in strategies experts believe will become table stakes for connecting with consumers and increasing revenue. In fact, new research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 99% of senior advertising executives believe the use of QR Codes in Digital Out of Home (DOOH) advertising will increase dramatically over the next two years in order to facilitate sales vs support brand awareness. Overall, 88% of senior advertising executives believe accelerated digitization will continue to fuel growth in the DOOH market.
Commissioned by Alfi, Pureprofile, a global research company, conducted 100 interviews amongst senior advertising professionals from across the U.S., U.K., Canada, Australia, France, Germany, and the UAE. Interviews were conducted online in February 2022.