Google’s plan to eliminate third-party cookies by 2023 has significant implications for digital advertising. Marketers have historically relied heavily on tracking behaviours to drive segmentation - so while the industry has been scrambling to find an alternative, we’ve gone and built one.
Get in touch
Pure.amplify’s consumer insights technology delivers an unprecedented opportunity for publishers to provide a new standard in the digital marketplace - by building first-party, declared data assets from authentic consumers.
Our integrated survey platform empowers you to build bespoke audiences based on the most authentic source of data available: first-party insights from your audience. Branded surveys are integrated throughout your network of websites so you can turn questions and answers into highly active, deeply profiled consumer segments.
The future lies in real data from real people. The Pure.amplify difference allows you to:
Provide your clients access to unique segments, no matter how niche their targeting needs
Deliver highly personalised messaging and content based on what readers tell you
Sync insights straight to your data ecosystem, or leverage Pureprofile’s network of media buyers
Get in touch
Cookie | Duration | Description |
---|---|---|
SRM_B | 1 year 24 months | Used by Microsoft Advertising as a unique ID for visitors. |
Cookie | Duration | Description |
---|---|---|
_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_gtag_UA_68933149_4 | 1 minute | Set by Google to distinguish users. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
_hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. |
_hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit. |
_hjIncludedInSessionSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit. |
Cookie | Duration | Description |
---|---|---|
_clck | 1 year | No description. |
_clsk | 1 day | No description. |
_hjSession_1998415 | 30 minutes | No description. |
_hjSessionUser_1998415 | 1 year | No description. |