Pure.amplify | Introducing first-party data solutions for publishers

First-party data solutions for publishers

Building first-party premium audiences for the future

Google’s plan to eliminate third-party cookies by 2023 has significant implications for digital advertising. Marketers have historically relied heavily on tracking behaviours to drive segmentation - so while the industry has been scrambling to find an alternative, we’ve gone and built one.

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Purpose-built technology that connects you to real people

Pure.amplify’s consumer insights technology delivers an unprecedented opportunity for publishers to provide a new standard in the digital marketplace - by building first-party, declared data assets from authentic consumers.

Creating opportunity in a new frontier

Our integrated survey platform empowers you to build bespoke audiences based on the most authentic source of data available: first-party insights from your audience. Branded surveys are integrated throughout your network of websites so you can turn questions and answers into highly active, deeply profiled consumer segments.

Business outcomes that deliver results

The future lies in real data from real people. The Pure.amplify difference allows you to:

Boost the value of your ad inventory

Provide your clients access to unique segments, no matter how niche their targeting needs

Enhance reader engagement

Deliver highly personalised messaging and content based on what readers tell you

Create passive revenue streams

Sync insights straight to your data ecosystem, or leverage Pureprofile’s network of media buyers

Get in touch

See case studies of clients we helped

iCare

Histopath

Barnardos

Cook Islands Tourism

Car Insurance

Harmoney

iCare

Histopath

Barnardos

Cook Islands Tourism

Car Insurance

Harmoney

Brands who love us

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_68933149_4	1 minute	Set by Google to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.

Cookie	Duration	Description
_clck	1 year	No description.
_clsk	1 day	No description.
_hjSession_1998415	30 minutes	No description.
_hjSessionUser_1998415	1 year	No description.

Take a data-driven approach to your media strategy. Click here to find out how.

First-party data solutions for publishers

Building first-party premium audiences for the future

Google’s plan to eliminate third-party cookies by 2023 has significant implications for digital advertising. Marketers have historically relied heavily on tracking behaviours to drive segmentation - so while the industry has been scrambling to find an alternative, we’ve gone and built one.

Purpose-built technology that connects you to real people

Pure.amplify’s consumer insights technology delivers an unprecedented opportunity for publishers to provide a new standard in the digital marketplace - by building first-party, declared data assets from authentic consumers.

Creating opportunity in a new frontier

Business outcomes that deliver results

The future lies in real data from real people. The Pure.amplify difference allows you to:

Boost the value of your ad inventory

Enhance reader engagement

Create passive revenue streams

See case studies of clients we helped

Brands who love us

We plan, execute and optimise every step of your advertising strategy from a data-driven foundation.

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