Media consumption in Australia

Media consumption report

The aim of this study is to understand the behaviours, habits and motivations around the way Australians consume media. The findings offer key learnings that can be optimised for your marketing strategy using a data-driven approach.

Download this report to learn more about:

  • How consumers spend their time online
  • How consumers engage with social media across different generational groups
  • Most commonly used devices
  • Times of day where people are most active online
  • Influencing factors that contribute the most to purchase decisions

A nationally representative sample of 1,116 Pureprofile panel members completed an 11-question survey. The sample was representative of gender and age across Australia.

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