Originally published: AdNews, 15 September 2020
ASX-listed martech Pureprofile is re-launching its media business as Pure.amplify, to be headed by Tasneem Ali.
Pure.amplify will leverage its position as the only media company to be part of a global data and insights business.
“We are delighted to add Pure.amplify to the Pureprofile family; a business that is set to put the personal into the programmatic and get to the heart of brand identity,” says Martin Filz, who took over as CEO in July.
“The business will not only oversee programmatic advertising, digital and online marketing and advertising, but will also leverage first-party, declared data to provide deeper, richer ways to target consumers via digital media.”