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Mumbrella: Pureprofile re-launches media business Pure.amplify

Originally published: Mumbrella, 15 September 2020

Consumer research, data and insights company, Pureprofile, has re-launched Pure.amplify, its programmatic advertising, media buying and audience insights business.

The business was originally launched as Sparcmedia in 2009 before being acquired by Pureprofile in 2015. Tasneem Ali, who joined Pureprofile in March this year, will be the head of Pure.amplify.

Pureprofile CEO, Martin Filz, described the role Pure.amplify will fill in the company’s offering.

“We are delighted to add Pure.amplify to the Pureprofile family; a business that is set to put the personal into the programmatic and get to the heart of brand identity. The business will not only oversee programmatic advertising, digital and online marketing and advertising, but will also leverage first-party, declared data to provide deeper, richer ways to target consumers via digital media,” Filz said.

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