SYDNEY, 11 November 2020: Pure.amplify, the digital media arm of Pureprofile (ASX: PPL), today announced the launch of Reach for NFPs, a bespoke digital media and insights offering to help the Not-for-profit sector to increase education, awareness and donations.
Reach for NFPs enables organisations to use first-party data to pinpoint the right audience online, and extends advertising reach exponentially through targeting messaging to like-minded consumers that are passionate about a similar cause.
“With so many people in need right now, it is imperative that charities are able to identify exactly the right audience and deliver their message to them. Reach for NFPs offers a chance for these organisations to use data to ensure that their message is both relevant and timely,” said Pureprofile CEO, Martin Filz.
Reach for NFPs has been developed based on a number of highly effective NFP campaigns by Pure.amplify in 2020.
Barnardos Australia, a leading child safety and family care organisation, was one such NFP. The charity founded a COVID-19 relief fund for families affected by the pandemic earlier this year.
By leveraging market research, Pure.amplify was able to successfully measure uplift in key metrics including brand awareness, donation intent and brand advocacy. This meant being able to identify new, hyper-relevant audiences to target across the digital ecosystem. By focusing on the best performing cohorts, Barnardos’ message was amplified in a very competitive marketplace.
“We were very impressed with the results that were obtained during this very volatile time. News of our relief fund garnered 9.2 million impressions, 72,000 people clicked through our website and we even found generous new donors who selflessly contributed to our fund, despite experiencing challenging circumstances themselves,” said Barnardos Senior Digital Growth Manager, Adnan Shahzad.
General Manager of Pure.amplify, Tasneem Ali, said that a key component to the success of the Barnardos campaign was Pure.amplify’s full-funnel approach.
“Our objective was to first prospect new audiences and generate brand awareness. From there, we were able to target the most active audience groups with a strong, end-of-funnel call to action. This approach had fantastic results for Barnardos and we’re eager to recreate its success with other NFPs and provide a much needed boost to their campaigns at this time.”
Share Gratitude is another NFP that utilised Pure.amplify’s expertise when they launched earlier this year. Inspired by the enormous sacrifices being made by the front-line healthcare workers, Share Gratitude was created to enable individuals and communities from all around the world to simply and transparently share a message of gratitude as a gesture of positivity and support.
Pure.amplify supported the NFP in its platform launch by driving brand awareness and funneling website traffic and engagement to their site. Over the course of a month and by using native advertising and display remarketing, Share Gratitude had 1.2 million impressions and reached audiences from Sydney, Melbourne, London and Colombo.
For more information please visit: https://pureamplify.com/reach-for-nfps/
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With a strong pedigree, Pure.amplify was born out of a desire to bring a human touch to the digital advertising landscape. Our vision is to use first-party, declared data to provide deeper, richer ways to target consumers via digital media.
Pureprofile Limited (ASX: PPL) connects businesses with empowered consumers across the world by connecting, understanding and engaging them through direct-to-consumer technology platforms. Pureprofile is a global leader in consumer research, data and insights and programmatic media. Pureprofile delivers next-generation marketing solutions for more than 500 brands, publishers and research groups worldwide.