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Mumbrella: 9 out of 10 Aussies expect discount for ads on streaming – Pure.amplify

Originally published: Mumbrella, 02 May 2022

New research by global data and insights company, Pureprofile Limited for it’s Pure.amplify advertising arm has revealed that 88% of Australian streaming service users would expect compensation for viewing advertising on platforms, as both Disney+ and Netflix push for future introduction of ads.

On average, Australians subscribe to two different platforms at the same time, with Netflix (62%), Disney+ (26%) and Amazon Prime (24%) the most popular platforms.

Read the full article.

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