Originally published: Mumbrella, 25 October 2021
3M’s Post-it brand has launched a digital and social campaign called ‘A little space to think’, via Dig (formerly Channel T).
The campaign sees Post-Its on news sites and social feeds, which seek to encourage users to pause and reflect.
The campaign is on Facebook, Instagram and TikTok for a four week period. In addition, there is programmatic digital display buy.
The social media buying was handled by Dig, and the digital display buying by Pureprofile.
