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Mumbrella: Post-it launches ‘A little space to think’ campaign via Dig

Post-it launches ‘A little space to think’ campaign

Originally published: Mumbrella, 25 October 2021

3M’s Post-it brand has launched a digital and social campaign called ‘A little space to think’, via Dig (formerly Channel T).

The campaign sees Post-Its on news sites and social feeds, which seek to encourage users to pause and reflect.

The campaign is on Facebook, Instagram and TikTok for a four week period. In addition, there is programmatic digital display buy.

The social media buying was handled by Dig, and the digital display buying by Pureprofile.

Read the full article.



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