Reach for NFPs

A new age in digital fundraising

Pure.amplify has a proven history of success in the charity and Not-for-profit space. We understand the competitive donor landscape and have the insights and expertise to turn digital passers-by into your biggest advocates.

Ready to drive donorship this year?
Get 20% extra media value on your first campaign.

Tangible outcomes that deliver results

Find new donors

By connecting to the right audience, you can expand donorship across new consumer segments

Reactivate lapsed supporters

Reconnect with people who have previously supported your cause by leveraging your CRM data

Captivate and engage the right people

Utilise our first-party data and insights to find consumers that are most aligned to your cause

Raise awareness, at scale

We ensure your message spreads far and wide across the entire digital landscape

The best digital partner for Not-for-profits

Not every media agency can get to the heart of your audience.
Here’s how we do it:

We leverage first-party data to uncover real consumer behaviour: By accessing our proprietary panel, whenever you need to, you can identify valuable donor audiences, and discover what matters to them
We connect you to your future donors, wherever they are: Your message is amplified on the channels that deliver, connecting you to audiences on every digital platform
We activate bespoke insights to secure long-term success: You’ll benefit from valuable campaign insights - giving you the knowledge you need to optimise future activity

iCare

Case study: Barnardos

Barnardos Australia, a leading child safety and family care organisation, founded a COVID-19 relief fund for families affected by the pandemic earlier this year. By leveraging market research, Pure.amplify was able to successfully identify new, hyper-relevant audiences to target across the digital ecosystem.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_68933149_4	1 minute	Set by Google to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.

Cookie	Duration	Description
_clck	1 year	No description.
_clsk	1 day	No description.
_hjSession_1998415	30 minutes	No description.
_hjSessionUser_1998415	1 year	No description.

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