Originally published: Research News, 16 September 2020
Pureprofile Limited (ASX: PPL) today announced the re-launch of its media business as Pure.amplify, to be headed by industry veteran Tasneem Ali.
Based on the strong foundations of Pureprofile media, Pure.amplify takes a unique-in-market approach to ensuring clients achieve their marketing goals; undertaking proprietary market research and customer journey mapping, and developing holistic strategies that oversee programmatic advertising, media buying and audience insights.
Pure.amplify will leverage its unique position as the only media company to be part of a global data and insights business. Its independent trading desk will provide access to the highest performing DMPs, DSPs and adtech platforms, and its customised dashboards will offer vital metrics for clients at every touch-point.
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