Originally published: Digital Journal, 3 March 2022
QR codes in Digital Out of Home Advertising to Provide Improved Consumer Engagement and Ad Effectiveness in Less Than One Year
The use of QR codes increased dramatically during the pandemic, predominantly to make processes contactless and safer for consumers. Today, they’ve become the preferred method of interacting with retailers, restaurants, transportation hubs, and more. In fact, new research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals close to 98% of global senior advertising executives see potential in the use of QR codes in Digital Out of Home (DOOH) campaigns, and that it will facilitate huge growth in the advertising and marketing sector.
Commissioned by Alfi, Pureprofile, a global research company, conducted 100 interviews amongst senior advertising professionals from across the U.S., U.K., Canada, Australia, France, Germany, and the UAE. Interviews were conducted online in February 2022.