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The changing landscape of streaming services

Streaming services are projected to face drastic changes, with speculation that many will be rolling out ad-supported options for customers.

Pure.amplify General Manager, Tasneem Ali states: “The research highlights the likely shift in audiences that will be seen once streaming platforms turn on advertising, and is something that all marketers should be aware of as linear and digital environments merge.”

The challenge for businesses will be navigating this uncharted landscape. Will consumers be receptive to these new changes? How do current users engage with these platforms?

We asked 1071 Australian Pureprofile panel members for their thoughts on subscription streaming services. Here are the results:

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