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Cook Islands Tourism

Cook Islands Tourism needed to understand which creative elements and channel mix contributed to brand awareness. They were also seeking to change consumer perception – from a resort-only travel destination to a place for more adventurous travellers to explore. Read the press release.

travel cook islands case study

Solution

Custom audience segments

Built to reach psychographic-based consumer segments through targeted video, search and display ads delivered online and via social media networks.

Enhanced customer journey

By utilising ad serving technology, a deeper understanding of the customer journey could then be used to further optimise the media strategy.

Brand impact study

A brand measurement study was conducted in order to measure the uplift in brand awareness and perception as a result of the campaign.

The outcome

cook-islands-case-study

Director of Sales & Marketing, Cook Islands

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