Cook Islands Tourism needed to understand which creative elements and channel mix contributed to brand awareness. They were also seeking to change consumer perception – from a resort-only travel destination to a place for more adventurous travellers to explore. Read the press release.
Built to reach psychographic-based consumer segments through targeted video, search and display ads delivered online and via social media networks.
By utilising ad serving technology, a deeper understanding of the customer journey could then be used to further optimise the media strategy.
A brand measurement study was conducted in order to measure the uplift in brand awareness and perception as a result of the campaign.
