Take a data-driven approach to your media strategy. Click here to find out how.

We simplify the complex. Digital expertise with a human touch.

We take a boutique approach to understand what really matters to your business. Then we plan, execute and optimise every step of your digital advertising strategy. Our passion to build and grow your brand is what drives campaign results. Every time.


Our process

From the moment you engage us, your challenges become our own. We put the personal into the programmatic to ensure that each project is set for success.


Industry-leading strategies & key audience identification


Programmatic media buying with an edge

Our independent trading desk provides access to the highest performing DMPs, DSPs and adtech platforms. AI and machine learning ensures that your budget is constantly optimised to deliver maximum impact.


Transparent, holistic reporting at your fingertips

Customised dashboards give you the metrics that matter at each critical touch-point. We provide a detailed analysis for every campaign, to give you actionable insights to optimise your strategy for the future.

The Pure.amplify story

In 2015, an emerging media agency was acquired by Pureprofile - a global pioneer in the market research and insights technology sphere. The vision was simple: to use first-party, declared data to provide deeper, richer ways to target consumers via digital media. With a strong pedigree, Pure.amplify was born in 2020 out of a desire to bring a human touch to the digital advertising landscape.


Meet our team

Tasneem Ali

General Manager

Tas is a highly experienced adtech leader and gifted problem solver. When she is not inventing cutting-edge client solutions, she can be found outdoors with her four-legged friends.

Ashley Urquhart

Account Manager

Ashley is a born media strategist and builds robust strategies that place her clients ahead of the game. She’s originally from Florida and can count to ten in 8 languages!

Karim Abboud

Business Director

Karim works with clients to smash their marketing goals, using his extensive data and media expertise. He is a sports enthusiast and not afraid to show his support for the Parramatta Eels.


Tase Stefkov

Account Director

Insights are at the heart of every story TJ tells. He helps brands develop online identities and media strategies that set them up for long-term success. TJ is passionate about filmmaking, creative storytelling and the arts.

Patrick MacDonald

Business Director

A lover of all things beer, sport and first-party data, Pat is a go-getter and passionate team player. He dedicates his days to searching for, and helping, brands and agencies succeed.

Catherine Jones

Catherine Jones

Head of
Pure.amplify UK

With a decade of experience in the industry, Cat has a passion for all things digital. In her spare time she loves to travel and explore new places.

Heather Stone

Heather Stone

Senior Account

Heather is highly skilled in strategic planning & campaign optimisation. She loves to take on DIY projects & look after her dog, Murphy.

Simon Jasinski

Simon Jasinski

Senior Business
Development Manager

Simon is an experienced digital media specialist, building lasting agency and brand partnerships. Sport, seafood and Paul Weller are amongst his other passions.

Claire Fletcher

Claire Fletcher

Campaign Manager

Claire is both technical and our creative eye, ensuring campaigns stand out in the crowd. She loves music, board games and pub quizzes.

Your future starts today. Ready?