Take a data-driven approach to your media strategy. Click here to find out how.

We simplify the complex. Digital expertise with a human touch.

We take a boutique approach to understand what really matters to your business. Then we plan, execute and optimise every step of your digital advertising strategy. Our passion to build and grow your brand is what drives campaign results. Every time.

Achieving goal on top of the mountain

Our process

From the moment you engage us, your challenges become our own. We put the personal into the programmatic to ensure that each project is set for success.

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Industry-leading strategies & key audience identification

Programmatic media buying with an edge

Our independent trading desk provides access to the highest performing DMPs, DSPs and adtech platforms. AI and machine learning ensures that your budget is constantly optimised to deliver maximum impact.

Transparent, holistic reporting at your fingertips

Customised dashboards give you the metrics that matter at each critical touch-point. We provide a detailed analysis for every campaign, to give you actionable insights to optimise your strategy for the future.

The Pure.amplify story

In 2015, an emerging media agency was acquired by Pureprofile - a global pioneer in the market research and insights technology sphere. The vision was simple: to use first-party, declared data to provide deeper, richer ways to target consumers via digital media. With a strong pedigree, Pure.amplify was born in 2020 out of a desire to bring a human touch to the digital advertising landscape.

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Meet our team

Tasneem Ali

Tasneem Ali

General Manager

Tas is a highly experienced adtech leader and gifted problem solver. When she is not inventing cutting-edge client solutions, she can be found outdoors with her four-legged friends.

Ernest Lo

Ernest Lo

Programmatic Operations Lead

Ernest brings a wealth of experience across adtech and digital advertising with a focus on strategy, technology and media buying solutions. Outside of this, sneakers and basketball occupy his spare time.

Karim Abboud

Karim Abboud

Business Director

Karim works with clients to smash their marketing goals, using his extensive data and media expertise. He is a sports enthusiast and not afraid to show his support for the Parramatta Eels.

Patrick MacDonald

Patrick MacDonald

Business Director

A lover of all things beer, sport and first-party data, Pat is a go-getter and passionate team player. He dedicates his days to searching for, and helping, brands and agencies succeed.

Stephanie Taylor

Stephanie Taylor

Account Manager

Steph is passionate about helping clients grow and delivering a quality service. She also loves developing brand campaigns and seeing them through to success. In her spare time, she’s slowly learning Italian and French, still a while off from being fluent!

Your future starts today. Ready?