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We simplify the complex. Digital expertise with a human touch.

We take a boutique approach to understand what really matters to your business. Then we plan, execute and optimise every step of your digital advertising strategy. Our passion to build and grow your brand is what drives campaign results. Every time.

Our process

From the moment you engage us, your challenges become our own. We put the personal into the programmatic to ensure that each project is set for success.

Industry-leading strategies & key audience identification

We get to the core of your brand’s identity to turn your marketing goals into quantifiable and attainable outcomes.
From proprietary market research to customer journey mapping - our 360-degree strategies are built on the foundation of first-party data.
Our unique insights enable you to identify your ideal audience - who they are, what they value, and where they spend their time and money.

Programmatic media buying with an edge

Our independent trading desk provides access to the highest performing DMPs, DSPs and adtech platforms. AI and machine learning ensures that your budget is constantly optimised to deliver maximum impact.

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Transparent, holistic reporting at your fingertips

Customised dashboards give you the metrics that matter at each critical touch-point. We provide a detailed analysis for every campaign, to give you actionable insights to optimise your strategy for the future.

The Pure.amplify story

In 2015, an emerging media agency was acquired by Pureprofile - a global pioneer in the market research and insights technology sphere. The vision was simple: to use first-party, declared data to provide deeper, richer ways to target consumers via digital media. With a strong pedigree, Pure.amplify was born in 2020 out of a desire to bring a human touch to the digital advertising landscape.

Meet our team

Tasneem Ali

General Manager

Tas is a highly experienced adtech leader and gifted problem solver. When she is not inventing cutting-edge client solutions, she can be found outdoors with her four-legged friends.

Angel Li

Global Head Of Digital Media

With nearly 20 years of digital media experience under her belt, Angel is our resident tech guru. Drawing insights from data and playing music are just some of the things that excite her.

Ashley Urquhart

Account Manager

Ashley is a born media strategist and builds robust strategies that place her clients ahead of the game. She’s originally from Florida and can count to ten in 8 languages!

Karim Abboud

Business Director

Karim works with clients to smash their marketing goals, using his extensive data and media expertise. He is a sports enthusiast and not afraid to show his support for the Parramatta Eels.

Tase Stefkov

Account Director

Insights are at the heart of every story TJ tells. He helps brands develop online identities and media strategies that set them up for long-term success. TJ is passionate about filmmaking, creative storytelling and the arts.

Patrick MacDonald